Surfers Paradise QLD: secured $105,000 under market value

The brief

Our client wanted one property to do two jobs: produce investment income now, and serve as a downsizing destination later. That dual purpose pointed to a quality apartment in a blue-chip Gold Coast location with enduring rental and owner-occupier demand.

The negotiation

We identified an apartment on the Gold Coast Highway in Surfers Paradise with an assessed market value of $1,150,000. By knowing the comparable sales in the building and the surrounding streets in detail, and understanding the seller’s circumstances, we negotiated the purchase to $1,045,000 — $105,000 under the assessed value. The property rents at $1,000 per week.

Why it worked

Negotiation outcomes like this do not come from aggression. They come from evidence: comparable sales data, independent rental appraisals, and offers structured around the seller’s actual position. On this single purchase, the negotiation outcome was worth roughly six times Invision Property’s entire fixed fee.

This is an actual client purchase completed by Invision Property. Market value assessed against comparable sales evidence at the time of purchase. Past results are not a guarantee of future performance. General information only — not financial advice.